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Valtech has assisted
Post Danmark, the Danish postal service, in developing
a CRM strategy that targets its 30,000 corporate
clients. The project has involved Post Danmark sales,
service and marketing, as well as IT staff. |
From Valtech, it has involved both business and IT consultants.
Valtech has now been selected primary partner for current
and future CRM implementation.
The project has resulted in a corporate CRM strategy,
and a business case-supported execution plan for high
priority CRM initiatives, including development of a
personalized customer web portal. Post Danmark's executive
board is committed to the CRM strategy recommendations
and the contained budget.
The CRM strategy aims to protect the postal service's
key clients against increasing competition, while converting
less profitable clients from the physical sales team
to more effective channels, such as the web and call
centers.
The CRM program is scheduled for kicked-off in early
2002.
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