"Valtech is in
a unique position in Denmark in the sense that we are
a pragmatic alternative to the "big 4". We
are more agile and see our clients eye to eye in terms
of approach and collaboration. Our entire way of working
with clients is based on relevance and value creation
- this means creating and implementing actual solutions
that contribute to increased business efficiency and
cost savings", explains Anders. "We are extremely
successful at providing top solutions for very demanding
clients", he continues.
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we
are a pragmatic alternative to the "big
4"
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With 110 people in the organisation, Valtech
Denmark seems to be a good size for its market.
Furthermore, being part of an international organisation
continuously proves to be of value when pitching
for new clients.
"There are a large number of "stand
alone" companies in Denmark, employing around
30 people. They lack the critical mass and robustness
of being part of a publicly listed company with
an extensive network. Our organisation has just
the right amount of required mass to approach
and provide solutions for small to medium-sized
companies", says Anders.
Valtech Denmark is winning more and more in the
market. Recently, contracts with the Copenhagen
Stock Exchange, Copenhagen Airport and Dyrups
(the largest paint manufacturer in Denmark) have
all been won, all with regard to commerce, enterprise
portals and CMS.
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Anders
Cleemann,
Managing Director of Valtech Denmark
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Direct market approach
The senior management directly heads up new business
initiatives at Valtech Denmark. The competition is so
intense that traditional canvassing has no effect. "Alongside
Business Development Director Stig Albertsen and IT
Director Jacob Hahn Michelsen, I have direct sales and
client responsibility. Once new accounts have been won,
our consultants take over. Given the market circumstances,
it is a natural evolution of the Managing Director role
and it eases much of the decision making as we have
a clear insight into the operation", explains Anders.
Another reason why Valtech Denmark dares to be optimistic
again is that the operation has become more successful
in driving existing client accounts - Key Account Management
(KAM) best practice standards have been introduced and
more and more new projects come from existing clients.
" Naturally, it does not take a rocket scientist
to see that exploiting existing client relations instead
of constantly competing for new ones is preferable,
however, the fact is that we are a young organisation
in a challenging period and defining and enforcing best
practices for conducting business takes time",
explains Anders.
Offshore is another potentially large business area
causing some initial frustrations. The organisation
is currently competing for a large contract with Denmark's
largest company within the pharmaceutical industry but
as Anders explains: " In the initial phase, offshore
is tricky for us and it is mainly large companies in
Denmark who have the potential for offshore projects.
Our primary targets are normally small to medium-sized
companies and we therefore need a concrete Danish reference
to demonstrate to other potential clients that we can
handle this in order to break through", says Anders.
" Rest assured however that it will happen. The
energy in our organisation is clear to see and my colleagues
have already proved their ability to endure and focus
on delivering top quality products for our clients",
ends Anders.
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